Where nothing is ordinary, and delivering the unforgettable is common.

Zac Brown’s Southern Ground serves up south-of-the-border culinary delights with a Southern Ground twist. The Mexican-style menu also includes other SGSC favorites rooted in big Southern flavor. Fans are treated to the great food when they come out to hear some great music at the PNC Music Pavilion in Charlotte, NC.

Zac’s vision for the ultimate music festival would take shape around the core idea of surrounding fans with the best music and food that could be found. Zac personally curated the talent on the stage and in the kitchen. SGMFF delivered on Zac’s vision with unique experience ranging from VIP box seats that provided white table cloth service of the nation’s top chef cuisine to gourmet food trucks headed up by biggest one on 18 wheels—Cookie.

Zac created the most unique meet and greet experience in music, 150 lucky fans get to feast on the farm fresh, Southern-style cooking is served from Cookie, our custom-built commercial kitchen on 18-wheels, manned by Executive Chef Rusty Hamlin and his crew. Zac along side the other band members personally serve everyone in attendance and then they join them for an amazing meal they will not forget.